NEXT IN 2025

ACCIONA Living & Culture, a leading creator of technology-driven interactive museums, exhibits, and events, will be hosting the second edition of the NEXT IN Summit, which will take place on 23 and 24 April 2025 at the ACCIONA Campus in Madrid.

NEXT IN is an international summit that focuses on the transformative power of culture to address global challenges. This event will explore how museums and cultural spaces are changing as agents of innovation, preservation, and dialogue amidst significant shifts in technology, art, economy, and urbanism. It offers a unique opportunity to share experiences, be inspired, and build business relationships.

The 2025 edition of NEXT IN will examine how museums and cultural spaces can foster innovative thinking and promote adaptation in a perpetually changing world, with a central theme of Reimagining the future through culture.

The agenda will include panel sessions such as:

• Regenerative Ecosystems: Culture for a Sustainable Future
• Adapting to Thrive: Building Resilient Museum Business Models
• Immersion Reimagined: The Future of Location-based Experiences
• The Art of Attraction: What Culture Can Learn from Entertainment’s Evolution
• The Hybrid Museum
• Culture and the City: Shaping Urban Futures
• Charting New Territories: The Future Landscape of Expos

Over 40 cultural experts will speak at the summit, and include Sir David Chipperfield, founder and principal, David Chipperfield Architects; Glenn D. Lowry, director, MoMA; Rafael Lozano-Hemmer, artist, Atelier Lozano-Hemmer; Marjan Faraidooni, chief of education and culture, Expo City Dubai; Elizabeth Diller, partner, Diller Scofidio + Renfro; Winston Fisher, CEO, AREA15; Oliver Jeffers, artist and author, The Studio of Oliver Jeffers; and Ryan Wineinger-Schattl, senior creative director, Walt Disney Imagineering.

Tickets to NEXT IN 2025 are now available. ACCIONA Living & Culture are offering an early bird discount of 50%. In addition, a further 20% discount is available to blooloop readers with the code BLOOLOOP20. To find out more and book tickets, click here.