Winston Fisher is the chief executive officer of AREA15, a collaborative venture between real estate development firm Fisher Brothers and creative agency Beneville Studios. Prior to joining Fisher Brothers in 2000, Fisher worked as an analyst at JP Morgan Chase. After completing his tenure at Chase, he joined Heller Financial.
AREA15 is an experiential art and entertainment complex in Las Vegas, home to immersive activations, art installations, state-of-the-art technology, retail and F&B. Experiences include a permanent gallery that showcases artwork inspired by festivals, an ever-changing Japanese maple tree and canopy with more than 5,000 LED lights, and an interactive giant skull covered in 3D projection mapping. It’s also home to Meow Wolf’s Omega Mart.
“It’s a cool space; it’s entertainment, it’s amusement,” Fisher said. “We are a storytelling company. It’s a word that you hear a lot, though only a few people actually do it with authenticity.”
Opened in 2020, AREA15 is already expanding by 20 acres. he anchor tenant will be a year-round eerie experience from Universal Destinations & Experiences inspired by Halloween Horror Nights. In an interview with blooloop, Fisher said the attraction is going to be “incredible and standout”. Halloween Horror Nights, he said, is a “30-year concept that has incredible brand awareness… it’s edgy, it’s cool, it’s fun”. He added: “It’s the right concept to be part of the AREA15 district. It’s exciting”.
Fisher was a judge for the inaugural blooloop Innovation Awards in 2021 and joined the panel of judges again in 2022. Speaking about the awards, he said: “This collaboration is rooted in a shared philosophy; to celebrate the projects shaping the future of visitor attractions and immersive experiences.”