Winston Fisher is the chief executive officer of AREA15, a collaborative venture between real estate development firm Fisher Brothers and creative agency Beneville Studios. AREA15 launched just one year ago in September 2020. Prior to joining Fisher Brothers in 2000, Fisher worked as an analyst at JP Morgan Chase. After completing his tenure at Chase, he joined Heller Financial.
AREA15 is an experiential art and entertainment complex in Las Vegas, home to immersive activations, art installations, state-of-the-art technology, retail and F&B. Experiences include a permanent gallery that showcases artwork inspired by festivals, an ever-changing Japanese maple tree and canopy with more than 5,000 LED lights, and an interactive giant skull covered in 3D projection mapping.
“It’s a cool space; it’s entertainment, it’s amusement,” Fisher said. “We are a storytelling company. It’s a word that you hear a lot, though only a few people actually do it with authenticity.”