Fever, a global platform for discovering live entertainment, has announced a partnership with London & Partners to support top-tier experience creators in launching, expanding, and reaching new audiences in London.
This announcement reflects London & Partners’ broader effort to boost the capital’s experience economy, a vital sector outlined in the London Growth Plan, by helping experience companies launch, expand, and attract new audiences in the city.
Through this partnership, London & Partners and Fever will unite industry leaders, share market insights, assist international operators interested in London, and connect creators with venues, audiences, and ticketing expertise essential for launching and expanding their ventures.
This initiative is one among several collaborations aimed at fostering broader growth within London's experience economy.
Making London a top choice for creators
This broader effort occurs as cities worldwide compete to offer the next level of live, cultural, and immersive experiences.
Covering sectors such as hospitality, culture, events, and tourism, the experience economy is valued at $5.2 trillion globally, adding over £130 billion to the UK economy, and could attract nearly £10 billion in investments in London within the next ten years.
Simon McCaugherty, director of experience economy at London & Partners, says: “If you are a creator looking to bring an experience to London, partnerships like this make it easier to land, grow, and succeed.
"From finding the right venue and reaching the right audiences, to getting marketing and ticketing right, this work is often behind the scenes, but crucial to making London the top choice for the next generation of experience creators.”
Attendees at the London event where Fever and London & Partners made the news publicImage courtesy of Fever
Sana Ali Aamir, general manager for Fever and Secret Media Network in Europe, adds: “Announcing our partnership with London & Partners is a great moment for Fever in the UK. London is a cultural melting pot which competes on a global scale for the best experiences, making it a key location for us.
"By combining Fever’s understanding of what audiences want and where the industry is heading with London & Partners’ comprehensive knowledge of the London ecosystem, we're looking forward to helping more creators choose London as the home for their next world-class experience.”
Fever is the entertainment discovery platform known for events including Candlelight Concerts, The Friends Experience, Jurassic World: The Exhibition, and, soon, TimeWalk The Exhibition at Immerse LDN.
Ali Aamir also recently wrote a piece for blooloop exploring how digital innovation is transforming the way heritage sites connect with visitors and manage growing demand.
