FuzionGamz
Dynamic interactive attractions

Dynamic interactive attractions


FuzionGamz is pioneering the next generation of interactive experiences, where physical play meets cinematic storytelling. With over 40 years of experience designing groundbreaking attractions, the team creates dynamic, ever-evolving environments that merge the puzzle-solving of escape rooms with the thrill of live-action video games. Designed to bring families and friends together through shared, meaningful adventures, FuzionGamz turns passive screen time into real-world, real-time fun.
Their solutions focus on blending the real and digital worlds, producing extended reality attractions that don't require headsets. The team has a developed understanding of how children and adults connect through play, and their experiences are designed to be enjoyed by kids, families and friends.
FuzionGamz experiences combine the puzzle solving nature of escape rooms, with the interactive elements of laser tag, all in an immersive digital setting that makes players feel like they are in a video game.
The core set up of a FuzionGamz attraction features both physical props and puzzles, and floor to ceiling screens. This allows for maximum customisation where venues can adapt the experience seamlessly, encouraging customers to make repeat visits.
The experience can be adapted to any venue of any size, with the FuzionGamz providing solutions that are a single room, or large scale multi-room adventures spread over multiple levels. This is combined with the flexibility to change themes and storylines means one installation can provide multiple experiences in the same footprint.



Powered by SmartTrax, FuzionGamz offers fully personalised gameplay, no headsets or wearables required. Players are tracked down to the pixel, enabling the environment to adapt and respond in real time to individual actions, histories, and preferences. This technology makes every experience unique, even when shared in the same space, creating a world that evolves around each player.
