Gateway Ticketing Systems, a leading provider of admission control systems, has announced that John Ball Zoo is now live on the Galaxy platform, with a comprehensive, campus-wide implementation.
John Ball Zoo, an award-winning conservation-focused zoo in Grand Rapids, Michigan, attracts over 700,000 visitors each year to its 103-acre site.
As attendance increased and operations grew, zoo leadership chose a unified system to handle admissions, revenue management, and reporting through a single, integrated platform.
The partnership introduces Gateway’s RevGen solution to the zoo’s campus, marking an important advancement in how the zoo benefits its members and visitors.
This new platform will enhance critical operational areas, including ticketing, retail, and food & beverage, by integrating data and streamlining the guest experience from arrival to departure. With RevGen, the zoo can effortlessly provide engaging interactions and efficient service at every stage.
Additionally, the technology supports the zoo’s financial stability and performance optimisation through improved reporting, unified tools, and a more coordinated approach to guest engagement.
Streamlining operations and empowering staff
"We’re proud to partner with industry leader, Gateway Ticketing Systems, to enhance the guest experience from the very first interaction,” says Andy McIntyre, chief operating officer at John Ball Zoo.
“This new system provides a simple, trusted way for our guests to purchase tickets and access the zoo and its events, helping create a more seamless and enjoyable visit. Together, we’re focused on making it easier for guests to plan their day and spend more time connecting with wildlife and each other.”
Michael Andre, president & CEO of Gateway Ticketing Systems, adds: “We are honored to welcome John Ball Zoo to Gateway Ticketing Systems. Their decision speaks to the strength of our Galaxy platform, technology that is powerful, intuitive, and adaptable to the unique needs of each attraction.
"By providing solutions that streamline operations and empower staff, we can ensure a seamless guest journey from start to finish. We are excited to once again partner with John Ball Zoo to help them continue delivering memorable experiences for every visitor.”
This partnership highlights Gateway’s ongoing dedication to supporting cultural attractions in providing excellent guest service, while also furthering their conservation and educational efforts.
See also: Unifying ticketing, retail and data: Gateway’s role in modern attractions
Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.
