The O2 in London will be home to the first permanent Guinness World Records entertainment venue in the UK.
Due to launch in late 2026, the new 25,000-square-foot attraction will combine competitive socialising with the "thrill of record breaking", according to a press release.
Guests will get to attempt more than 50 official Guinness World Records titles across six challenge areas. The venue will also include themed F&B and retail.
Paul O’Neill, vice president of entertainment at Guinness World Records, said: “The O2 is one of the most iconic venues in British culture, making it a perfect home for us.
"Guinness World Records London doesn’t just celebrate record breaking, it gives every visitor the unique chance to step up, take part, and potentially become a world record breaker themselves.
"Unlike any other experience in the UK, we’re offering people the thrill of making history and we can't wait to welcome the public next year."
Competitive socialising at The O2
Alistair Wood, EVP of real estate and development at AEG Europe, which operates The O2, said: "As the world’s most popular music, entertainment, and leisure destination, we are delighted to be the location of choice for Guinness World Records’ first permanent UK venue.
"The O2 has played a leading role in the emergence of competitive socialising nationally, and this new concept elevates our offer to another level, delivering an iconic, nostalgic, and family-friendly favourite to London.
"We have no doubt that the new venue will be a huge hit with our visitors and look forward to welcoming a new stream of record breakers to The O2 next year."
The new Guinness World Records attraction will join The O2's existing attractions, which include TOCA Social, Mamma Mia! The Party, Activate, Hollywood Bowl and iFly Indoor Skydiving.
Images courtesy of Guinness World Records and AEG Europe
