Heather Doggett

Heather Doggett is founder & CEO of Scream Score, a first-of-its-kind biometric ratings platform designed for haunted attractions, movies, and thrill-based experiences.

This innovative technology collects real-time data by linking guests’ smartwatches or fitness bands via a mobile app to track fear-related physiological responses, such as heart rate and nervous system activity, during the attraction.

Guests receive their unique “Scream Score” upon exit, while attraction owners gain in-depth analytics showing how well their experiences thrill, terrify, and engage visitors. With easy setup and scalable capabilities, Scream Score is transforming the industry's approach to gamification and success measurement.

Doggett also founded Immerse Universe and Masterful Impact Consulting.

Through Immerse Universe, she develops immersive campaigns and experiences that aim to produce measurable behaviour change. Her Xfluence design framework combines sensory immersion with behaviour science to support brand activations, seasonal events, immersive exhibits, and cause-driven storytelling that promote social and environmental impact.

In her role at Masterful Impact Consulting, she collaborates with nonprofit organisations to create strategies that are both visionary and practical.

Her expertise includes strategic planning, revenue modelling, organisational development, executive coaching, and long-term growth strategies, all focused on aligning organisational missions with tangible results. She advocates for the power of immersive storytelling to combine emotion, fun, and data-driven design.

With experience in conservation groups, emerging technology, and experience design, she tackles each project by prioritising the audience and aiming for impactful outcomes.

Heather Doggett enjoys speaking and moderating at global industry events, including IAAPA Expo and IAAPA Expo Europe, the Social Impact Entertainment Society (SIE), the WXO Summit (World Experience Organization), the National Association of Interpretation (NAI), the American Alliance of Museums (AAM), and the Association of Zoos and Aquariums (AZA).