IAAPA Expo Europe is set to return to London from 21–25 September 2026, bringing together the global attractions industry for one of the sector’s most influential annual gatherings. Hosted at ExCeL London, the event will unite professionals from across theme parks, water parks, museums, zoos, resorts, immersive entertainment, family entertainment centres and cultural attractions for a week focused on innovation, networking and business growth.
Organised by IAAPA, the International Association of Amusement Parks and Attractions, the expo has become a key meeting point for decision-makers, operators, suppliers and creatives working across the leisure and entertainment landscape. The 2026 edition is expected to feature a record-breaking show floor with hundreds of exhibitors showcasing the latest developments in ride technology, guest experience solutions, immersive storytelling, AI-driven systems, sustainability initiatives, food and beverage concepts, safety solutions and operational technology.
Alongside the trade show, attendees can access an extensive education programme featuring expert-led panels, workshops and keynote sessions. Topics are set to include visitor engagement, accessibility, digital innovation, sustainability, operational excellence and the future of experiential entertainment. The event’s EDUTours and networking experiences also provide valuable opportunities for delegates to connect with peers and gain behind-the-scenes insight into leading attractions and entertainment destinations.
London provides a fitting backdrop for the event, offering world-class hospitality, transport links and a thriving entertainment ecosystem. As one of Europe’s leading tourism and business hubs, the city reflects the international nature of IAAPA Expo Europe and the growing demand for immersive, technology-driven and experience-led attractions.
With thousands of attendees expected from more than 100 countries, IAAPA Expo Europe 2026 promises to be an essential event for anyone looking to stay ahead of industry trends, discover new products and services, and build meaningful partnerships across the attractions sector. From established operators to emerging innovators, the expo continues to shape the future of leisure and entertainment across Europe, the Middle East and beyond.
