Founded in 2017 by Annabelle Mauger and Julien Baron, lililillilil is a designer and producer of immersive exhibitions, including some of the world’s best-known travelling experiences, such as Imagine Picasso, Imagine Van Gogh, Imagine Monet, and more. The company conceives creative and design-focused exhibitions that tear down barriers between viewers and art and introduce new methods of interacting with artworks. These immersive productions communicate stories by releasing the emotion in the pieces, which are projected authentically.
The story goes back to 2000 when Mauger arrived at Cathédrale d’Images. In 2008, she directed her first exhibition there with Baron’s technical support. Mauger directed the world’s first immersive exhibition, hosted by Cathédrale d’Images and dedicated to Van Gogh. The exhibition was produced in a record 13 days and it ran from February 2008 to January 2009. It was a huge success.
Grande Experiences and Imagine then approached Mauger to export Cathédrale d’Image’s Van Gogh exhibition to Singapore’s Art Science Museum and make it tour. A few years later, Imagine Van Gogh was also presented at the Grande Halle de La Villette in Paris in collaboration with Encore Productions, where it proved very popular.
Having worked together since 2005, Annabelle Mauger and Julien Baron’s complementary nature and shared experience at Cathédrale d’Images led them to establish their creative studio in 2017. “We created lililillilil with a strong desire: to offer visitors a democratic approach to art,” said Mauger, speaking to blooloop in 2024. “Our complementary skills enable us to combine a powerful and consistent artistic approach with an optimised and innovative technical approach.”
In 2019, lililillilil collaborated with experts to create the Imagine Picasso immersive exhibition. lililillilil also created Imagine Paris, a new immersive installation that explores the French capital’s most famous landmarks and their architecture and art based on extensive historical research.