A 30-year veteran of Location-Based Entertainment, Darcy Troy Pollack is currently an advisor in the Immersive Experiences space. Most recently, Darcy was Vice President, Immersive Experiences for MGM Resorts, where she led creative, giving her a unique vantage point to witness the astonishing speed of evolution of the “Immersive” world. Prior to MGMR, Darcy was at Walt Disney Imagineering, where she played a key role in launching a “New Experiences” group focused on projects in emerging spaces.
Darcy got her start in the experience economy in the early 90s, when she joined Sony Retail Entertainment to help lead the development of one of the first contemporary “urban entertainment centers”, Metreon. Darcy’s journey also comprised a decade in startups, including co-founding two early retail entertainment concepts.
In her very early years, Darcy worked in investment banking and film. She is a graduate of both Yale College and Harvard Business School. She was named one of blooloop’s Top 50 Influencers in Immersive in 2023.