Ting-Ting Wei is a producer of global experiences at Netflix, focusing on creating immersive, large-scale experiences and interactive events that take Netflix’s content beyond the screen. As the streaming service’s library of original series, films, and documentaries grows globally, Netflix invests in experiential marketing to engage fans in more meaningful and memorable ways. Wei is instrumental in designing these experiences and overseeing projects that enhance fan engagement and deepen their connection to Netflix’s extensive content offerings.
Ting-Ting Wei is a leader in the next generation of experiences. She oversees the development and production of Netflix House and other Netflix experiences. She was also a senior producer of the Zootopia land at Shanghai Disneyland, one of the most innovative theme park lands in recent years. Her work at WDI and Netflix is widely praised, and she is currently working on the next generation of immersive entertainment.
She previously worked as a project coordinator for both Thinkwell and BRC Imagination Arts before spending over a decade at Walt Disney Imagineering.
Netflix is launching new immersive destinations where fans of its original TV shows can shop, eat, and play games. The two new Netflix House locations in the US will offer retail, F&B, and other experiences inspired by Netflix’s biggest brands. The venues, at King of Prussia in Pennsylvania and Galleria Dallas, will also include rotating art installations based on hit shows and live performances.
Netflix is already behind location-based entertainment (LBE) experiences themed to Bridgerton, Stranger Things, and Money Heist. In 2023, the company opened a pop-up restaurant in LA called Netflix Bites, serving dishes inspired by Netflix food personalities, and an experience called Squid Game: The Trials.