Medici XD, the Nashville-based experience development company, has announced the appointment of Tony Miceli as president of Mousetrappe Media.
Mousetrapppe Media, a part of the Medici XD family, is an award-winning media design and production studio. It creates cinematic experiences that are featured in attractions, exhibits, live shows and spectaculars.
The studio also produces immersive experiences for leading theme parks, museums, cultural sites, events, and IP holders, and develops experiences that combine its world-class media with ride systems from Medici Machines and immersive and interactive experience design with Medici Interactive.
Miceli brings extensive experience in the themed entertainment, feature film, and immersive media industries to the studio.
Expanding creative horizons
Miceli is a media and entertainment industry veteran with over 30 years of experience. His career has been characterised by outstanding accomplishments in themed entertainment, film, interactive storytelling, and immersive experiences. Miceli is widely regarded as an authority in the sector, with a reputation for pushing the frontiers of creativity and technology.
As president of Mousetrappe Media, Miceli will steer the strategic vision for the organisation, emphasising the development of innovative projects, industry collaborations, and the expansion of the company’s creative portfolio.
His vast experience and creative narrative style are an excellent fit for Mousetrappe’s commitment to providing engaging and immersive content for shows and spectaculars, museums and cultural events, and immersive experiences for a worldwide audience.
Miceli says: “I’m truly honored to join Mousetrappe as president and proud to be a part of such an amazing group of talented people. The Mousetrappe team has a well-earned reputation for their commitment to innovation in creative excellence in the world of experiential content creation and production. I am thrilled to collaborate with the talented team here and continue to push the boundaries of what’s possible in the realm of immersive storytelling and visually spectacular experiences.”
Daren Ulmer, founder and creative executive of Mousetrappe Media, comments: “We are thrilled to welcome Tony as our new president and are excited for this next chapter in the company’s growth.
“His extensive experience, creative instincts, and deep understanding of the industry will play a pivotal role in guiding our company’s future in expanding our creative horizons. We have every confidence in Tony’s abilities, given his track record, stellar reputation, and three decades of solid industry relationships that he brings with him to the table.”
Miceli has held positions at Universal Creative and Electrosonic. He was formerly co-
founder and president of Soundelux Showorks, and director of media production for PGAV Destinations.
