Rebecca Hardy has over 10 years' experience in the culture and heritage sector. She studied Fine Art at university and has written for a broad range of creative organisations including artists, galleries, and retailers. When she's not writing, she spends her time getting lost in the woods and making mud pies with her young son.
InfoComm Asia, the Asia-Pacific region's leading audio-visual trade show, has revealed a new ImmersiveTech Zone for Beijing InfoComm China, which will take place at the China National Convention Center (CNCC) from 15 to 17 April 2026.
This dedicated showcase aims to connect international and emerging solution providers with high-value buyers driving rapid growth across China’s cultural, tourism, and commercial entertainment industries.
As a market-leading event, Beijing InfoComm China consistently features top-tier global brands such as Christie, Barco, Shure, and Sony.
It also attracts key buyers from major project owners across the region, including Universal Beijing Resort, Shanghai Disney Resort, and Chimelong Group.
This exceptional audience guarantees the highest calibre of networking and sales opportunities.
Call to exhibit
The fusion of culture and tourism is rapidly redefining consumer experiences in China's live entertainment space, and the ImmersiveTech Zone will serve as a key thought leadership platform for companies specialising in creating these new experiences.
Exhibitors will be able to directly access project decision-makers from cultural and tourism attractions, commercial real estate operators and shopping centres, theme park and family entertainment centre developers, and system Integrators and main project contractors.
The ImmersiveTech Zone welcomes providers of cutting-edge technologies crucial to these projects, including:
Immersive audio systems, advanced display solutions, broadcast production technologies, command and control technologies, hybrid/remote collaboration, content creation and distribution, lighting and stage technologies, and integrated solutions.
Exhibitors will benefit from Beijing InfoComm China’s extensive international and local marketing campaign, which targets key decision-makers across the whole Asia Pacific region.
Organisations at the intersection of technology and experience are invited to book a strategic presence in the ImmersiveTech Zone. To learn how Beijing InfoComm China can benefit your Asia strategy, please click here.
Recently, InfoComm Asia shared the success of its 2025 edition at the Queen Sirikit National Convention Center in Bangkok, Thailand. The show floor featured over 250 new products from 170 exhibitors, who reported valuable networking opportunities and strong business leads.
This year's event attracted 7,919 qualified attendees, with a focus on audience quality and influence. The show floor featured participants from the AV and IT channel, including systems integrators, distributors, and consultants from various regions.
Rebecca Hardy has over 10 years' experience in the culture and heritage sector. She studied Fine Art at university and has written for a broad range of creative organisations including artists, galleries, and retailers. When she's not writing, she spends her time getting lost in the woods and making mud pies with her young son.
