iP2 Group
Experts in turning IPs into urban destinations
Overview:
iP2 Group is an international leader in transforming world-class intellectual properties (IPs) into immersive, high-value urban destinations. Headquartered in Amsterdam, the company bridges the worlds of entertainment, education, and real estate by developing branded family entertainment centres (FECs) and experiential environments that bring globally recognised brands to life. Their mission is to create destinations that combine the emotional power of storytelling with the commercial sustainability of strong business models.
With a comprehensive, end-to-end service offering, iP2 provides strategic consultancy, creative development, design management, technical coordination, project delivery, and operational support. The company’s turnkey approach enables clients—from brand owners to property developers—to rely on a single expert partner, ensuring that each project progresses seamlessly from concept to reality. iP2 works closely with stakeholders to ensure that every experience aligns with the IP’s values while meeting market expectations, sustainability goals, and visitor demand.
The company’s capabilities span feasibility studies, master planning, interior and experience design, content development, digital integration, and operational training. This holistic process enables iP2 to deliver venues that are both visually striking and financially successful. Whether reimagining city-centre retail space, integrating family attractions into mixed-use developments, or creating standalone entertainment parks, iP2 focuses on crafting projects that build long-term brand equity and deliver measurable results for investors.
Highlight project: DreamWorks DreamPlay
A flagship example of iP2 Group’s innovation is DreamWorks DreamPlay, a multi-award-winning family entertainment destination that brings DreamWorks Animation’s beloved universe to life. Guests can step into the worlds of Shrek, Kung Fu Panda, and Madagascar through interactive adventures that merge physical play with digital creativity. DreamPlay exemplifies iP2’s philosophy: combining imaginative content with innovative design and cutting-edge technology to create environments that are emotionally engaging, educational, and commercially successful.
Alongside DreamPlay, iP2 has collaborated with major global brands, including National Geographic, Mattel, Sesame Street, and CoComelon—each partnership reflecting the company’s mission to redefine how intellectual properties are experienced in the real world, and to turn every visit into an unforgettable story.
Other Projects:
- National Geographic Ultimate Explorer
- Mission: Play! by Mattel
- CoComelon m Playdate
- ZAFARI Adventure
- Sesame Street Educational Play Centre
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