As a strategist at Efteling, Kees Rijnen ‘s primary focus is shaping the long-term vision and developing strategic plans in key areas such as sustainability, accessibility, diversity and inclusion. Improving and enhancing immersive experiences to ensure guests fully embrace the Efteling magic is also a key focus area.
Together with his fellow strategists, they create forward-looking visions and actionable plans that guide the future of Efteling. Their work encompasses the guest journey, technology and innovation and the creation of strategic and policy documents that support the Board of Directors and the Supervisory Board.
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