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The Kennedy Space Center Visitor Complex PlansMajor Expansion

The Kennedy Space Center Visitor Complex PlansMajor Expansion

The Kennedy Space Center Visitor Complex in Florida is planning a major expansion overthe next five years, reports Florida Today.

The expansion isintended to enhance the visitor experience andbuild on the success of 2013'sspace shuttle Atlantis exhibit. The expansion will also highlightmissions to Mars.

Planned new attractions includea "Mars Rover," together withan attraction which willallow visitors to experience life as an astronaut. This will involvebrief periods of weightlessness andincreased G forces similar to thoseexperienced by astronauts during a launch.

The Kennedy Space Center Visitor Complex isBrevard County's most popular paid tourist attraction. However, it endured a tough time as the space shuttle program came to an end in 2011. COOTherrin Protzerecently revealed thatduring this periodits annual attendance fellby around 30%. The attraction also endured a 31% fall in revenue between the years 2008 to 2012.


Protze credits the opening of the$100 million Atlantis exhibit as helping bring the KSC Visitor Complexout of this slump.In addition he cited an increase in rocket launches from Cape Canaveralas another factor.

Another new attraction made its debut last November.This is the $20 million Heroes & Legends exhibit whichfocuses on the pioneers of human space exploration, the Mercury and Gemini astronauts. Leading AV company Electrosonic worked closely with designers Falcons Treehouse on the attraction, which includes interactive exhibits and a4D multi-sensory theatre.

Protze saidthat later this yearthe KSC Visitor Complex will reveala Mars Rover concept vehicle designed by Port Canaveral'sParker Brothers Concepts.

Even Bigger than Atlantis

There will bea "Mars Generation" promotion using this vehicle aimed at offeringfree admission to the Visitor Complex for fifth-graders acrossthe country. The Mars Rover will also go on tour across the US."This is going to be a huge promotion this summer," Protze said.

Tantalisingly, Protze said that the KSC Visitor Complex is looking at"something that is even bigger than Atlantis" in the future. This attraction might providevisitors with an opportunity toexperience "six seconds of weightlessness" and "3G's" of gravitational force.

This"Mars Deep Space attraction", which mightopen as soonas 2021, would be onthe current site of the Visitor Complex's administration building, which would be moved.

Furthermore, Protze said"something big" would be added tothe former Astronaut Hall of Fame building.Although he gave no further detail, Prontze said it would be "something really enticing".

Protze said the KSC Visitor Complex experienced record visitation last year, with over1.66 million. This has allowed the facility to growits staff to 794 full-time and part-time employees, a huge59%hike from the staff number in 2014. In addition, Prontzesaid that as the attractioncontinues to expand, the staff level will also grow, possibly by40 or 50% in the next five years.

Protze said the KSC Visitor Complex will aim for"quality storytelling, with a focus on the future". Further elements of thestrategy include sponsorships, space industry partnerships, and a focus oneducation.

Space Coast Office of Tourism Executive Director Eric Garvey envisages thatthe KSC Visitor Complex will be transformed by the planned expansion into"a multi-day attraction".

Further Projects at the KSC Visitor Complex

Protze said other projects include:

• An expanded Astronaut Training Experience.

• Making the pathways between exhibits "a wow factor" through interactive exhibits and learning experiences. "Piezoelectric pathways" will tie into a new smartphone app.

• An expanded "Lunch with an Astronaut" experience, capacity of 380(up from 252).

• More exhibits of genuine space-flown vehicles.

• A more-interactive photo service called "Picsolve".

• A redesign of the Visitor Complex's "Main Street".

• The Launch Complex 39 observation gantry will becomean activity learning center.

• Upgraded dining options.

Images kind courtesy KSC Visitor Complex.

KSC Visitor Complex plans major new attractions

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