West Midland Safari Park bought by Looping Group

West Midland Safari Park has been bought by French firm, the Looping Group, for an undisclosed amount.

The park says it is an “exciting development” and will release further details later in the year. Looping said it hopes to “develop the park into an even more exciting family destination.”

The Looping Group runs 15 attractions in Europe, including Pleasurewood Hills, Parc Bagatelle and Planète Sauvage. Looping was created in 2011, taking over seven parks that formerly belonged to Compagnie des Alpes. CDA sold its stake in the company in 2014.

Laurent Bruloy, chief executive officer of Looping, said: “We are very pleased to welcome a great management team and staff who will be key to developing the park into an even more exciting family destination, with our support and new feature investments.”

West Midland Safari Park is located in Bewdley in Worcestershire, England. It was opened in spring 1973. The park holds over 165 species of exotic animals. Last year, the park opened an Ice Age area, as well as teaming up with Aardman on an event based on their Early Man film. 

The safari park, which features a four-mile safari drive through, attracted 700,000 people last year. It recorded sales of approximately £17 million.

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