Magic World @Zhongshan

Magic World at Zhongshan is redefining the future of family entertainment and short-stay tourism in the Greater Bay Area. More than a destination, it is a fully integrated, all-weather micro-vacation experience where families can stay, play, dine, shop, celebrate, and create alongside some of the world’s most beloved character brands. Purpose-built for today’s experience-driven families, Magic World brings together immersive attractions, themed hotel stays, character dining, retail, rides, shows, meet-and-greets, creative workshops, and celebration packages under one roof, creating a seamless family-first destination for every season.

Located on Ma’an Island in Zhongshan’s Cuiheng New District, just around one hour by car from Shenzhen, Magic World is strategically positioned to serve families across Shenzhen, Zhongshan, Zhuhai, Guangzhou, Hong Kong, Macau, and the wider Greater Bay Area. Its convenient location makes it ideal for day trips, weekend breaks, school holidays, birthdays, family reunions, and special celebrations. Whether guests visit for a few hours or stay overnight, Magic World offers the feeling of a complete getaway without the complexity of long-distance travel.

Max-Matching Entertainments Co. Ltd. is the investor, creator and operator of Magic World. It is the core entertainment anchor of Bayfront Upperhills, a 100,000-square-metre commercial complex that integrates business, culture, tourism, retail, dining, boutique accommodation, and coastal leisure. Within this landmark development, Magic World plays a defining role in transforming Zhongshan into a new family tourism hub for the Greater Bay Area, strengthening the city’s appeal as a destination for leisure, lifestyle, and cultural consumption.

Spanning approximately 20,000 square metres, Magic World brings together three family entertainment centres, three standalone themed dining and retail concepts, and the world’s first Mattel Play! Hotel. This pioneering hotel features 91 themed rooms inspired by iconic Mattel brands including Barbie™, Thomas & Friends™, and Hot Wheels™, allowing families to extend the magic from daytime play into overnight stays. Every element is designed to immerse guests in familiar stories while encouraging shared discovery, imagination, and connection.

Magic World is also distinguished by an extraordinary portfolio of world-first experiences. It is home to the world’s first Peanuts family entertainment centre, the world’s first WildBrain Garden, the world’s first Crayola Creativity Store, and the world’s largest interactive Optimus Prime in a Hasbro family entertainment centre. These landmark attractions set Magic World apart not only in China, but on the global entertainment stage, demonstrating how international intellectual property can be transformed into meaningful, interactive, location-based experiences.

The destination unites more than a dozen globally recognised brands from leading IP partners including Mattel, Hasbro, Peanuts Worldwide, WildBrain, and Crayola. Through these partnerships, Magic World creates a rich ecosystem of play and storytelling that appeals across generations. Children discover their favourite characters in vivid, physical environments, while parents reconnect with brands that are part of their own childhood memories. This cross-generational appeal makes Magic World especially powerful as a shared family experience.

Its all-weather indoor format is central to its success. Rain or shine, summer or winter, Magic World delivers comfort, reliability, and convenience, removing many of the barriers that families face when planning leisure activities. The destination’s integrated model also allows guests to move effortlessly between attractions, dining, shopping, hotel accommodation, and celebrations, increasing dwell time and creating multiple reasons to return.

At its heart, Magic World is built around the idea that family entertainment should be effortless, imaginative, and emotionally memorable. It combines international quality with regional accessibility, world-first innovation with everyday family relevance, and iconic global characters with a strong sense of local destination identity.

By creating a new benchmark for immersive indoor family entertainment, Magic World at Zhongshan positions Ma’an Island and the Greater Bay Area at the forefront of next-generation tourism. It is a place where global stories come to life, families create lasting memories, and Zhongshan emerges as a must-visit landmark for modern micro-vacations.

The opening of Magic World in Zhongshan marks the first in a pipeline of innovative projects from Max-Matching Entertainments, designed to redefine family entertainment across China and Asia by combining global IP, themed hospitality, all-weather attractions, retail, dining, and regional tourism infrastructure.