Mark Cornell boasts over three decades of groundbreaking leadership in attraction development, business strategy, and entertainment innovation. As a visionary force behind many of the industry’s most dynamic projects, he founded Malvern Entertainment to represent a premium roster of the world’s top-tier ride and attraction companies. Building on this success, Mark plays a pivotal role in the overall development of Mattel Adventure Parks, helping bring globally recognized IP to life through immersive, next-generation experiences.
Notably, he led business development initiatives for Chance Rides and other major industry players across North America, curating bespoke, high-impact attractions that redefined brand engagement in location-based entertainment.
Mark also served as a senior executive at SimEx-Iwerks Entertainment for an impressive eighteen years. This globally renowned company was at the forefront of cinematic and experiential attractions, with a growing portfolio that includes 4-D FX theaters, themed retail and dining, ride simulators, branded experiences, laser mazes, nature-based attractions, and aerial adventure courses. His leadership was instrumental in establishing partnerships with over 60 venues throughout North America and the United Kingdom.
