Matt Barton
Chairperson/CEO Co-Founder
7thSense/CurtainUp
Matt Barton is chairperson and owner of 7thSense, and co-founder and CEO of CurtainUp, a creative technology consultancy for the entertainment industry.
Barton joined 7thSense in 2012 and became CEO in 2015. He held the role for several years before moving to chairperson. 7thSense develops media serving, pixel processing and show control technology for theme parks, visitor attractions, museums and live entertainment venues.
The company's projects include the media technology powering the interior LED display and exterior Exosphere at Sphere in Las Vegas. Its systems have also been used at the D.R.E.A.M. Centre at Chailey Heritage Foundation, an immersive facility designed to give children and young people with disabilities greater control over their environment and experiences.
In 2025, Barton co-founded CurtainUp with Richard Brown and Adam Neale. The company provides technical project management, software development, proof-of-concept testing and display system consultancy for entertainment projects.
Barton is president of the International Board of the Themed Entertainment Association (TEA). He previously served as president of its Europe and Middle East division and has held several other roles within the organisation.
