The confectionery factory adjoining Cadbury World in Dunedin, New Zealand, is to be redeveloped as a tourist attraction.
350 employees could lose their jobs when production is moved to Australia.Cadbury owner, Mondelez International, plans to expand Cadbury World into the 149-year old building.
The $3 million dollar project will make the attraction six times bigger. In its present form, Cadbury World attracts around 110,000 visitors a year. Mondelez hopes the new expanded version will boost that figure to 180,000.
Plans for the new site include a glass elevator, chocolate making displays, holograms and a chocolate waterfall.
Mondelez has reportedly suggested that some factory employees may be offered employment in the new Cadbury World.
Charles Read
Charles is co-founder and creative director at blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of blooloop, his passions are diving, trees and cricket.
