Culture24, the UK charity that supports cultural institutions’ development, has launched a new Let’s Get Real collaborative action research programme.
Culture24 has announced the launch of Let’s Get Real 10 Years On, a seven-month-long research project that will bring together 60 organisations to look at the challenges of measuring online success in today’s climate.
As a result of COVID-19, cultural institutions have quickly shifted to digital working. Now, they must switch from reaction to strategy and explore what success means online in a post-pandemic world, making sure that they are still able to effectively engage their audiences.
Let’s Get Real
This collaborative research programme will use Culture24’s established methodology, enabling participants to understand the issues as they explore solutions and ways to bring about real change. For this project, Culture24 has partnered with digital analyst Chris Unitt, who is an expert in assisting cultural organisations to understand their audience’s online expectations.
Let’s Get Real will run from 22 February to w/c 13 September 2021. It will be delivered online with flexible timings as well as opportunities to catch up. The cost will be £350 for small organisations and up to £750 for larger ones.
In addition to this, two smaller partner organisations will have the option to apply together and share the cost between them. There are also five subsidised places available at £150 as well as discounts across all categories for Let’s Get Real alumni organisations. The programme is suitable for all types of cultural institutions, from museums and galleries to heritage, arts and performance organisations.
Let’s Get Real is a chance collaboratively explore and improve the digital impact of cultural organisations across the UK. To sign up or express interest, click here.
Culture24 is an independent charity based in Brighton, UK. It works to bring museums and galleries together, enabling them to achieve more by working collaboratively.