Grande Experiences, a leading global arts and culture immersive experience company, has announced the appointment of Steve Smith as the new CEO of Grande Experiences and THE LUME Melbourne. Smith is a seasoned leader with an exceptional track record across media, broadcasting, music, entertainment, event management, data analytics, and digital platforms, and this strategic appointment represents a turning point for both businesses.
With a global network spanning Australia, New Zealand, Asia, the USA, the UK, and the Middle East, Smith is able to demonstrate his vision and proficiency across a wide range of contexts and media. His extensive background will guide THE LUME Melbourne and Grande Experiences into a new phase of growth and innovation.
Grande Experiences has also announced that outgoing CEO, and the company’s founder, Bruce Peterson, will take on the role of chair of the Board of Advisors for both organisations.
An exciting future
“Bruce’s unwavering dedication and entrepreneurial spirit have been the driving force behind the success of Grande Experiences and THE LUME Melbourne,” says a company statement. “Under Bruce’s leadership, Grande pioneered the immersive industry for touring experiences, reimagining the way art is viewed globally.”
Peterson will continue to be a significant source of counsel and strategic ideas that have helped to shape the company’s development and identity. His appointment to the position of chair of the Board of Advisors is indicative of his dedication to facilitating a smooth transition and upholding his successful legacy.
“With Steve Smith as the new CEO and Bruce Peterson assuming the role of Chair of the Board of Advisors, Grande Experiences and THE LUME Melbourne are poised for an exciting future filled with innovation, creativity, and continued excellence,” continues the statement. “Join us in extending our heartfelt thanks to Bruce for his contributions and in welcoming Steve to lead us into the next chapter of our journey.”
Grande Experiences has been a global leader in creating, designing, producing, promoting, and installing large-scale exhibitions and immersive experiences with broad cultural appeal and engaging, amusing, and instructive content since 2006. Its experiences have been displayed 250 times in over 180 cities, 33 languages, and 6 continents, enthralling audiences of over 23 million people.
The firm recently celebrated the 100th display of Van Gogh Alive, at Warehouse TERRADA G Building in Tokyo. The exhibition marks a milestone for the world-renowned multi-sensory immersive experience which has toured the world from Rome to Berlin, Sydney, and Singapore.
