Hong Kong’s K11 MUSEA to open in 2019. New World Development’s ambitious museum-retail complex will be situated in the heart of Hong Kong’s Victoria Dockside development and will target ‘global millennials’.
The new complex promises to transform the 3 million square foot, US$2.6bn art and design district at Victoria Dockside. The Tsim Sha Tsui harbour front is a key piece of real estate in Greater China and K11 MUSEA is expected to reinvigorate the area, turning it into a high-end retail, art, cultural and fine dining destination.
Adrian Cheng, Executive Vice Chairman of New World Development and Founder of K11 Group, is the mastermind behind the project. The K11 Group is responsible for a range of innovative art museum-retail hybrid malls across China. It invests globally in tech, retail, fashion, property, entertainment, media and design.
The project is being designed by James Corner of James Corner Field Operations and Forth Bagley of Kohn Pederson Fox.
K11 MUSEA will reach up ten storeys and is set to house a wide range of international brands, including many flagships.
“K11 MUSEA, anchoring the newly designed Victoria Dockside, marks a significant milestone in retail development,” says Cheng. “Its location, scale and concept are unique – the project involves leading architects as well as over 100 local and international designers and artists.”
He claims that the project will, “bring great cultural content back to Hong Kong’s Tsim Sha Tsui waterfront, which has lost its legendary charm since the late 90s. K11 MUSEA will be Hong Kong and Asia’s new cultural destination, where global millennials can come together and discover their muse.”
Asian millennials are ‘super consumers’
K11 MUSEA has taken note of research highlighting Asian millennials as “Super Consumers”. They are set to drive global consumption with their spending power set to reach US$6 trillion by 2020. Travel is a key lifestyle feature and they see travel and luxury as key factors in an indulgent lifestyle reflective of social status.
Art and culture are also important and K11 MUSEA will host a world-class public art collection. The 2,000-square-foot Sunken Plaza amphitheatre is a key feature with a facade featuring conical-shaped glass panels. Programmed water patterns and a misting system are also planned. A large LED screen will also turn Sunken Plaza into an immersive venue for live theatre and music, and film festivals.
Setting a new benchmark for green design in Hong Kong
K11 MUSEA has already achieved green building pre-certifications that boast the U.S. LEED (Gold) and the Hong Kong BEAM Plus (Gold) standards. The centre will include extensive greenery and over 50,000 square feet of living walls (around the surface area of 18 tennis courts). The interior will feature natural limestone and wood.
Rainwater harvesting will provide 100 percent of irrigation water. A seawater-cooled, oil-free HVAC chiller system will reduce annual energy consumption by over 12 percent compared to the stringent baseline of the U.S. ASHRAE 90.1 standard.