Mather & Co, a leading visitor attraction and exhibition design consultancy, has worked with The R&A once more, following its successful redevelopment of The R&A World Golf Museum. The company was commissioned to create a live projection-mapped show on the front facade of the iconic Royal and Ancient clubhouse in St Andrews – the Home of Golf, to celebrate The 150th Open.
Martin Slumbers, Chief Executive of The R&A, says: “The R&A Celebration of Light was a spectacular way to continue our countdown to The 150th Open at St Andrews. You felt a real sense of excitement among the spectators who attended on the evening as we enjoyed reliving the iconic moments which have made this great Championship so revered by millions of fans around the world.”
“The 150th Open is going to be a momentous occasion for golf and we look forward with great anticipation to seeing the world’s best men’s golfers create more history when they compete for the Claret Jug over the Old Course in just over three months’ time.”
Celebration of Light
The 150th Open is due to be held in July at the Old Course in St Andrews. On Saturday 26 March, to celebrate the countdown to the event, visitors witnessed a 10-minute long audio-visual spectacular, taking them on a journey from the original Open Championship in 1860 to the present day.
The high-impact ‘Celebration of Light’ show brought the Clubhouse to life, using the vibrant 150th brand styling alongside state-of-the-art 4D motion graphics, charting golfing history against the backdrop of world events.
More than 5,000 people attended the event, which also featured the City of St Andrews Pipe Band and a fireworks display.
Chris Mather, CEO at Mather & Co says: “Projection mapping of this iconic building was not without its challenges. It has been delightful to work with a fresh thinking, creative client, and a marvellous talented production team – we are very pleased with the outcome!”
The show features state-of-the-art motion graphics and effects, as well as beautifully composed music, and a commentary by Paisley-born Hollywood actor, Gerard Butler.
The event was the result of a collaboration between Mather & Co, The R&A, production team Daryl Goodrich and Nymbl and projection team Doubletake Productions.
Earlier this month, Mather & Co announced that it has been appointed to celebrate the ten-year anniversary of the London 2012 Olympic and Paralympic Games with a brand new exhibition.
Images credit James Bridle/R&A via Getty Images
