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€10m High Tech Rugby Attraction for Limerick

irish rugby players

A high-tech visitor centre focused on the sport of rugby is being planned for Limerick City in Ireland.

Paul O’Connell, the former Munster, Ireland and Lions Captain will head the advisory board for the new centre. He will be joined on the board by leading figures from the world of sport, business and tourism.

Work should start on on site in early 2018 and the attraction is expected to open in September 2019. “The Rugby Experience” will aim to draw tourists from across the world with a series of interactive, digital exhbits celebrating the world of rugby.

Limerick has a Strong and historic Rugby Tradition

The 30, 000 square foot exhibition space will help visitors relive and celebrate famous moments in the game’s history.

“The objective of the visitor centre is to operate as a fitting tribute to the sport of rugby across the world and in so doing, recognise every country in which it is played through the highest quality interactive digital experience, ” O’Connell said.

The initial €10m investment for the centre comes from Irish businessman and racehorse owner JP McManus who hopes that it will,  “encourage more private investment to the city centre renewal programme”.

The ‘rugby experience’, which will be located at 40-42 O’Connell Street and No 1 Cecil Street, Limerick

“Limerick has a strong and historic rugby tradition which is internationally recognised, ” said O’Connell.

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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