The Beatles Story in Liverpool has seen record-breaking numbers this financial year proving that the appeal of the Fab Four is as strong as ever.
The attraction, which features replicas of the Casbah, Mathew Street and The Cavern, welcomed 245, 096 guests from all over the world, a 2, 500 increase on the previous year. In May, it will be celebrating its 25th anniversary with a star-studded event on the Albert Dock. Since opening its doors back in 1990, it has received 4 million visitors.
The Beatles Story has further cause for celebration having been short-listed in two categories of the prestigious Liverpool City Region Tourism Awards: 'Large Visitor Attraction of the Year' and ‘Tourism Marketing Campaign of the Year’ for their special exhibition "The British Invasion: How 1960s beat groups conquered America", which is jointly curated with the GRAMMY Museum in L.A.
The awards, which recognise excellence in Liverpool’s tourist industry, are being held on May 21st at the city's St. George’s Hall.
Martin King of the Beatles Story commented: “It is testament to the dedication and professionalism of the Beatles Story team that after 25 years we have welcomed 4 million visitors and made a £300m contribution to the local economy and are still enjoying record visitor numbers, which keep rising year after year. The world loves The Beatles, the city of Liverpool and The Beatles Story.”
He added: “To be shortlisted for two categories in the Liverpool Tourism Awards just adds to the fantastic year we are having and we are very much looking forward to the awards ceremony and our anniversary event in May.”