Musealia, a global leader in the creation of touring exhibitions, has announced the opening of Titanic: The Human Story in Auckland, marking its debut in New Zealand and a significant milestone in the company's ongoing expansion across the Asia-Pacific region.
After a successful Australian tour that attracted nearly 500,000 visitors in Brisbane, Sydney, and Perth, the exhibition now premieres in Auckland.
This opening signifies another step in Musealia's strategic growth across the APAC region, as the company continues to invest in bringing high-quality museum exhibitions to new audiences and strengthen its presence in key cultural markets.
A visitor takes in the displays during the Australian leg of the Titanic: The Human Story touring exhibitionImage courtesy of Musealia
Having attracted over three million visitors worldwide, the exhibition is now coming to the city through a partnership with Fever and local organisations: Auckland Live, Tāmaki Paenga Hira Auckland Museum, New Zealand Maritime Museum Hui Te Ananui a Tangaroa, and with support from Auckland Council Events.
The story beyond the disaster
Instead of focusing on the vessel itself, Titanic: The Human Story highlights the experiences of its passengers and crew.
Featuring over 200 authentic artefacts, personal belongings, and compelling narratives, it offers an engaging look into the lives and memories associated with what is arguably the greatest ship ever built.
Visitors find it fascinating that the exhibition goes beyond the disaster, describing it as "a comprehensive picture of the world in 1912 and the circumstances that shaped Titanic’s tragedy".
The ship’s lasting legacy is rooted in its deeply human stories of ambition, hope, migration, love, and loss. These personal narratives continue to resonate today.
See also: Beyond objects: how Musealia creates exhibitions with meaning & purpose
Titanic: The Human Story features authenic artefacts and real storiesImage courtesy of Musealia
Luis Ferreiro, CEO of Musealia, says, “Every city brings its own approach to Titanic: The Human Story, and we're delighted to share this exhibition with audiences in Tāmaki Makaurau.
We hope New Zealanders will see beyond the legend of Titanic and connect with the real people whose stories continue to resonate more than a century later.”
Attendees at the ASTC Annual Conference in Phoenix can visit the Musealia team at Booth #221 to learn about bringing Titanic: The Human Story to their venues and explore future collaboration opportunities, as the company continues expanding its international presence.
Earlier this year, Musealia brought The Berlin Wall: A World Divided to Union Station, Kansas City, marking the exhibition's North American debut.
