Thinkwell Group, the global experience design and production firm, has confirmed that WildWoods: AGLOW, the nighttime experience it helped create at Fernbank Museum, will conclude its limited-time run next month.
In Atlanta, Georgia, US, WildWoods: AGLOW uses the most cutting-edge immersive design and technology to entirely turn WildWoods, a 10-acre natural habitat behind the museum, into an artistically fascinating, open-environment experience with illuminating, interacting flora and wildlife. The use of high-tech projections, illuminations, and authentic sounds is designed to immerse visitors in a fantastical natural world.
Thinkwell’s Montréal head of creative Émile Grenier says: “WildWoods: AGLOW is at the cutting edge of personalized, immersive, and multi-sensory programming that is becoming the biggest trend in modern themed experiences.
“Instead of creating a linear attraction that guides guests on a fixed path, we have instead made it an open-ended exploratory adventure where everyone discovers something new and personal at each turn.”
An immersive break from the real world
A blend of illuminating, interactive, and breathtaking scenery is offered by WildWoods: AGLOW spanning five zones, each of which offers a distinctive visitor experience.
The immersive experience aims to highlight the magic and artistry of nature, which is frequently overlooked or forgotten in a busy, modern world, whether through large seeds glowing with interactive light, a glance at hidden nocturnal animals, or incandescent mushrooms that create a musical symphony based on guest movement.
Fernbank’s director of education Sarah Arnold adds: “Fernbank is surrounded by nature’s wonder and magic. This augmented experience is a nighttime adventure that reveals the amazing connections and interactions that happen among plants, animals–even roots, mushrooms and seeds–that can often go unnoticed.
“We have enhanced the natural and dynamic environment of WildWoods with illumination, projection and sound to inspire curiosity about important pieces of our ecosystem that create nature’s dramatic beauty.”
WildWoods: AGLOW is suitable for all audiences and is available for visitors of all ages and abilities, offered during selected evenings until 5 March 2023. Tickets range from $20.95-$39.95 and are available online.
Last year Thinkwell announced it had been acquired by TAIT, and is positioned as a comprehensive end-to-end developer of entertainment and experiences.
