Imagineear designs multimedia tour for Autoworld

Audio and multimedia solutions provider Imagineear, has created a multimedia tour for Autoworld in Brussels. The company scripted and produced content to help visitors to the museum learn more about auto design and development.

The multimedia tours created by Imagineear are not only rich in content, but also feature clear interface designs that are suitable for both adults and families. They are available in a number of European languages, including Flemish, French and English, as well as an addition of Spanish for the adult tour.

Located in Jubelpark, Brussels, Autoworld showcases one of the finest collections of cars in Europe within a late 19th century glass-and-steel hall. It has on display cars of the earliest of models, to the new productions found today. The museum has now also upgraded their audioguides with Imagineear’s expertise to offer compelling tours to guide visitors through the different eras of auto design and development. This latest development was a response to the increase of families and international visitors to Autoworld.

Quizzes, interviews and archive images

In the audioguide upgrade, a variety of new features are now accessible to visitors. They include a children’s quiz, as well as video interviews with Jacky Ickx – a famous Belgian racing driver – and with other prominent Belgian car designers, including the keeper of the Mahy collection.

The audio narration is provided by famous personalities. For example, the french narration is supplied by Belgian TV and radio presenter Guy de Pré, who has a special interest in cars, and the Flemish tour is narrated by Britt van Marsenille, a well-known Belgian TV and radio host.

The tour also features many archive images and 360º images of the interiors of twenty cars. These were taken by Imagineear, and their versatile MPti™ touchscreen device allows visitors to thoroughly explore the inside of the vehicles, which are otherwise inaccessible.

Imagineear Logo“Carefully created self-guided tours can add a new dimension for visitors, and offer greater insights at attractions like Autoworld. In this case, in particular, the tours can tell the story of the design evolution of these fantastic vehicles through the decades of the 20th and 21st Centuries via multimedia,” said Eleonore Heijboer, MD, Europe and a founder of Imagineear. “Adding a family tour and additional languages now widens this rich visitor experience to a broader audience.”

Imagineear has also recently scripted content for a self-guided visitor tour of two important fortresses in Puerto Rico, created multimedia tours for the Houses of Parliament in London, and a self-guided tour for the largest ever exhibition on Auschwitz.