
The business of attractions, straight to your inbox!
Sign up to receive the industry’s most comprehensive news service directly to your inbox every day.
✅ Thank you! We’ve sent a confirmation email to complete your subscription.
Project creator(s)
Entered into the following categories
As the United States commemorated its 250th anniversary, the Smithsonian Institution was also celebrating the re-opening of the renovated Smithsonian Castle. To honor the momentous occasion, the Smithsonian decided to bring nearly two centuries of knowledge to life through an immersive public experience.
After months of careful planning and coordination, Smithsonian Dreams was born. Held July 17–18, 2026, on the National Mall, the multisensory public art experience transformed the Smithsonian Castle into a living, AI-driven canvas with projected imagery, light, and sound.

Panasonic Projector & Display Americas logo
Panasonic Projector & Display Americas

Smithsonian Dreams
Panasonic Projector & Display Americas
Internationally acclaimed media artist Refik Anadol trained a custom AI system to reimagine the Institution’s vast archives. Millions of digitized artifacts, artworks, photographs, manuscripts, specimens, and scientific records morphed into an evolving visual experience projected across the Castle's historic façade.

Smithsonian Dreams
Panasonic Projector & Display Americas
Bringing that vision to life required projection technology capable of performing at a monumental scale in a complex outdoor environment. Show Imaging, Inc. deployed 44 Panasonic PT-RQ45K 3-Chip DLP™ 4K laser projectors, providing technical and site coordination. This involved positioning some projectors more than 700 feet from the Castle. The projectors’ brightness, color accuracy, and precision helped ensure a seamless, high-quality visual experience.
What set Smithsonian Dreams apart was its ability to transform a vast cultural archive into a living, immersive experience. Rather than presenting collections as static objects, the installation revealed unexpected connections across art, science, history, and culture, inviting audiences to experience Smithsonian knowledge in a dynamic and emotionally engaging new way.

Smithsonian Dreams
Panasonic Projector & Display Americas
Free and open to the public, the project expanded access to cultural content beyond museum walls, creating a shared experience that blended technology, storytelling, and public art on an unprecedented scale. Presented as part of the Smithsonian's America 250 programming and coinciding with the reopening of the renovated Smithsonian Castle, Smithsonian Dreams demonstrated how AI and advanced projection technology can help cultural institutions reimagine public engagement while staying rooted in education, discovery, and human creativity.
blooloop is taking climate action and is now B Corp Certified.Sustainability strategy

Become part of the blooloop community:Work with us