Suraqa Experience

Suraqa Experience is an immersive museum in the Saudi desert, built close to the site traditionally associated with the story of Suraqa ibn Malik and the Hijrah. Part of the Ala Khutah ("In His Footsteps") cultural route, it welcomes pilgrims and visitors following the journey of the Hijrah.

Yeroheen Show Production joined as the specialized multimedia partner, delivering projection, LED, lighting and sound systems, all 3D animation and visual storytelling content, and its integration into the physical space.

Our technical brief came down to a single principle: visitors should never feel they are looking at screens. Every system had to serve the story while staying invisible.

Scanning before creating

Before any content was produced, every scenic element, from walls and rock formations to the cave itself, was 3D-scanned. All animation and projection mapping were then built directly on these accurate models, preserving the real geometry and topology of each surface. This pipeline allowed content to fit the physical set with precision: animated inscriptions follow the natural cracks and curves of the walls, rockfalls are mapped onto the real contours of the cave, and even the shadow of a horse falls naturally onto the surrounding physical rock.

One system, not separate devices

The installation uses 16 projectors of different resolution and brightness, each selected for its specific surface, alongside LED displays integrated into the scenography. Everything is driven by a Screenberry media server and synchronised with lighting, spatial sound and a full-floor vibration system, so the whole environment behaves as one system and every scene plays identically for every group of visitors.

For Yeroheen, Suraqa was the first project to combine, at this scale, large-format panoramic projection, anamorphic imagery, holographic layers, spatial sound, synchronised lighting, interactive systems and physical effects within one show-controlled environment.

At the dramatic peak of the story, the Miracle Zone, this synchronisation becomes the experience itself. The vibration system, integrated beneath the entire floor, makes the ground tremble at the exact moment the earth shakes in the narrative, timed precisely with panoramic projection, anamorphic illusion, low-frequency sound and light. The effect only works because image, sound, light and physical sensation arrive together.

Hidden technology, extended space

Instead of placing media on top of the scenography, we extended the museum's real architecture into the digital world. Real windows in the set were fitted with displays, becoming portals with animated characters living beyond the walls. Inside a physical tent, a concealed effect throws animated firelight and moving shadows onto the real fabric. In the final cave sequence, projection is combined with physical smoke, and visitors can no longer tell where the built cave ends and the digital extension begins.

Technology in service of the story

Because the subject carries deep historical and spiritual significance, every technical choice was measured against authenticity. The team studied documented artefacts, clothing, weapons and equestrian equipment from museums and collections in several countries to build historically credible visuals, and the systems were designed to reinforce, not compete with, the weight of the real desert location.

Suraqa Experience shows what creative technology can do when it disappears: projection, LED, sound, light, vibration and architecture working as one, so visitors stop noticing the equipment and begin responding emotionally to the story.