The Future of Immersive Entertainment: LBXR Pulse

Developed by Excurio, LBXR Pulse is a proprietary, end-to-end platform designed to overcome three of the biggest barriers that have historically constrained location-based VR: low audience throughput, rigid physical requirements, and limited content rotation.

Built on more than 20 years of Excurio’s innovation in immersive technology and storytelling, LBXR Pulse evolved from the infrastructure powering Excurio’s own Immersive Expeditions into a platform capable of supporting a broader global ecosystem of creators, operators and IP holders.

PHI Studio and Felix & Paul Studios were among the first to adopt the platform with Space Explorers: The ISS Experience, while Fever has brought productions including Machu Picchu: Journey to the Lost City and Smithsonian-partnered Starstruck to LBXR Pulse.

At LBXR Pulse’s core is technology that makes large-scale, free-roam VR viable for mass audiences. The platform can accommodate more than 130 participants simultaneously, ten times the capacity of traditional VR systems and a world record for free-roaming VR. Its multi-content management system allows several experiences to operate simultaneously within the same physical space, giving audiences a choice of adventures while enabling operators to maximize programming flexibility and revenue potential, similar to a cinema multiplex.

LBXR Pulse is also designed to adapt to a wide range of environments, including irregular, architecturally constrained and historically significant spaces such as museums and domes, without requiring extensive on-site testing or purpose-built venues.
Today, it operates across 40 venues in 17 countries and has supported free-roaming VR experiences for more than five million visitors. The network is on track to reach nearly 50 venues across five continents by early 2027, creating an increasingly connected global distribution network for premium immersive content.

The platform’s momentum will continue with an ambitious pipeline of new Excurio productions, including The Republic of Pirates, launching this November, followed by a slate of Immersive Expeditions inspired by legendary and iconic franchises beginning in 2027.

Partners

PHI Studio, Felix & Paul Studios, Fever, Smithsonian Institution, Boston Museum of Science, Peter Der Manuelian (Egyptologist at Harvard University), National Museum of Natural History in France, GEDEON Experiences, Musée d'Orsay, Blumenthal Arts, Television City, CBS Studios