Nicole Srock.Stanley
CEO and Co-Founder
dan pearlman Group
Nicole Srock.Stanley co-founded the dan pearlman Group, a Berlin-based group of strategic creative agencies established in 1999. As CEO, she is responsible for brand and corporate strategy, transformation and innovation.
With more than 25 years of experience across retail, leisure, urban and destination development, Srock.Stanley has worked with international brands including smart, Mini and Lufthansa. Her projects include the bonprix fashion connect store, a future retail concept developed for the Otto Group, and the international positioning of Bikini Berlin shopping centre. dan pearlman also developed the store concept for Mister Spex as the online optician expanded into physical retail.
In 2016, Srock.Stanley co-founded Climate Education GmbH, which focuses on climate protection and communicating climate-related knowledge through visitor attractions. She is the initiator and Creative Lead of Polar Experience, an immersive exhibition format combining science, research, knowledge transfer and entertainment.
Developed by dan pearlman for ClimateXtremes and presented with Galileo, the exhibition takes visitors on a virtual expedition to the Arctic and Antarctic, drawing on research by the Alfred Wegener Institute and polar scientist Professor Markus Rex. Its first location opened in Berlin in December 2025, attracting around 120,000 visitors in just under four months. A second location opened in Oberhausen in May 2026.
