Operation Bang Bang! A Festive Celebration - Genshin Impact Ludi Harpastum Interactive Zone

This is not simply an exhibition about the Globally successful computer game Genshin Impact; this is an immersive experience where guests step into the land of Mondstadt as Travelers.

Within a 1,500-square-meter immersive environment, the Ludi Harpastum festival becomes a living city celebration that guests can explore for two hours. From the moment they receive their festival gift pack and map, they are invited to choose their own path through storylines, performances, character encounters, quests, food and beverage, merchandise, games, and photo moments.

The experience is not a linear show, nor a static recreation of a game world. It is a participatory festival where every guest can decide where to go, whom to follow, what to complete, and how deeply to engage. What makes the experience excellent is the sense of agency it gives the guest. Thirteen Genshin Impact characters appear not only as performers, but as residents of Mondstadt with needs, personalities, and stories unfolding around them.

Donna asks guests to find Magical Crystal Chunks; Timaeus needs Whopperflower nectar; Wagner seeks help counting the cats at Cat’s Tail Tavern, including animatronic cats and a puppeteered Prince who can interact individually with guests. These tasks are simple, playful, and emotionally effective: they make guests feel recognized, useful, and truly present inside the world. The narrative is designed to reward curiosity.

At Fountain Plaza and the city gate, the main storyline and side stories unfold simultaneously. Guests may discover Kaeya’s secret “Boom-Bang Operation,” or the chaos caused by Klee and Fischl’s accidental explosions, or encounter the festival’s selection of envoys for flight, food, and poetry. Because stories happen in parallel, each guest experiences a different version of the same celebration. The result is a world that feels alive beyond the guest’s immediate line of sight. This achievement is also worthy because of the depth of its physical world-building. Mondstadt was translated from a three-dimensional game into a tactile, real-world environment through 26 custom-fabricated buildings and decorative structures, more than 150 practical lighting fixtures, over 570 set dressing props, and more than 50 detailed hand props.

These elements do not simply decorate the space; they create the texture of a city that appears to have existed before the guests arrived and continues after they leave. Three indoor spaces further integrate themed dining, premium merchandise, immersive photo opportunities, and live performance, allowing commercial moments to feel like natural parts of the festival rather than interruptions. 52 performers were supported by high-quality costumes with the use of 132 wigs, with some costumes containing more than 50 individual accessories. Through 3D modeling, repeated pattern development, lightweight support structures, and carefully adapted makeup and hairstyling, the stylized art of the game was translated into durable, believable live characters.

Guests can stand beside them, speak with them, and still feel that the characters have stepped directly out of the game. The experience culminates in a communal finale at Fountain Plaza, where all 13 characters gather amid music, dance, projection mapping, streamers, and a shower of mini Ludi Harpastum balls.

Guests leave not only with souvenirs, but with the memory of having celebrated inside Mondstadt. With exceptionally high guest satisfaction, this achievement set a new benchmark for game IP adaptation with authentic and emotionally resonant interactions that were commercially integrated and genuinely guest-centered.