Pixel World: The evolution of the proven Pixel Games concept

Why stop at the floor?

Three years ago, we set out from Magdeburg, Eastern Germany, with one idea: an interactive LED floor where the body is the controller. Today, our Pixel Floor plays in more than 400 locations in over 45 countries. And the more we watched people play, the clearer it became: what makes Pixel Floor work – instant play, accessability, pure fun – could go much further. So we asked ourselves: why stop at the floor?

Pixel World is our answer. It is a complete multi-room challenge attraction: a world of interactive LED-lit game rooms where teams of three to five players jump, dig, climb, throw, aim, think and react their way up the leaderboard, together or head-to-head.

A game for everyone, wherever they are

Not everyone plays for the same reason. Some want to win, some want to team up, some just want to move together. That's why Pixel World brings together very different kinds of play: competitive and cooperative games, memory and logic challenges, dexterity, reaction and full-body action. Eleven room concepts make up the first release – among them Labyrinth, Climb, Spider Web, Tower, Mega Bounce, Hoops, Toss, Ball Target and Quick Shot – with two more already in development.

At the heart of it is our adaptive difficulty engine. Because every room is driven by lights and sensors, the game itself can change. Our algorithm, shaped by AI analysis of real gameplay data, matches each room's challenge to the team inside it. Kids get a game they can win, adults get pushed to their limit – in the same room, on the same visit. This solves the oldest problem of the category: games that feel too easy for some and unfair for others.

How it works

Many of the rooms are built on our patented Pixel Tile technology: capacitive light-and-sensor tiles embedded in the floors and walls, complemented by further sensor and interaction technologies wherever the gameplay calls for them. For Quick Shot, we partnered with laser tag specialist Laserforce to bring laser targeting into the Pixel platform. Light, sound and game logic respond instantly to every move, so the players become part of the room.

Guests check in at a touchscreen terminal and step straight in. No briefings, no game masters, no manual: every game explains itself audiovisually in several languages. Each room holds multiple games, stages and difficulty levels, creating countless combinations. Several teams move through the attraction in parallel, instead of queuing through a linear sequence. An integrated membership and progression system – player levels, achievements, unlockables, leaderboards – plus high-score displays outside every room turn waiting guests into spectators and one-time visitors into regulars.

Why this is new for Game On

Traditional attractions are one experience, forever. Pixel World refreshes itself on two levels. New games arrive through regular software updates. And every room is interchangeable: built on a modular steel structure, any room can be swapped for a new design without a rebuild. Open mesh ceilings and no closed doors keep existing sprinkler and fire safety systems working, which makes permitting simpler and installation a matter of weeks, not months. Operators run everything – bookings, room settings, updates and the built-in CCTV – from one dashboard, Pixel Dash.

We develop all of this ourselves, hardware and software, in Magdeburg. Over more than two years, we developed 20 and built and tested more than 14 room concepts at full scale on our own 500 m² development site exclusively for Pixel World.

Already open to the public

Since mid-August 2026, Pixel World has been open to the public at our test site in Karlsruhe, Germany, as a proof of concept under real operating conditions. Two more locations follow in November and December. Pre-orders opened at IAAPA Expo Europe in September, with enquiries from Europe, Canada and Australia, and first deliveries are scheduled for spring 2027.

When we started Pixel World, we were a team of three. By launch, we were ten. It has been a huge project for a very small team – and we can't wait to see where the world will play next.