Connect&GO, a leader in guest experience engineering and wearable RFID technology for events and attractions, has announced that it has welcomed a former accesso and ProSlide executive to its leadership team, in the role of senior vice president, sales and marketing.
Tara Morandi, who brings more than 15 years of experience in the sector to her new position, will work to drive the company’s market development strategy in North America and Europe.
An experienced marketing professional
In a previous role, Morandi was VP of marketing at accesso, a leader in attractions technology, for 9 years, following a stint at leading water slide and water park designer ProSlide as director of marketing. Most recently, she was VP of marketing at Plus Delta Partner, a California-based company that helps non-profit organizations improve their fundraising.
“I’m thrilled to be joining the team at Connect&GO and be back in an industry that I’m passionate about. There is so much potential to help our clients simplify their operations with flexible technology solutions, and I’m excited to lead that growth,” says Morandi.
“Her addition to our management team demonstrates Connect&GO’s dedication and ambition to become a global leader and disrupt the conventional thinking with innovative technology solutions focused on generating revenue for our clients,” says FrançoisPierre Moffet, Chief Operating Officer of Connect&GO. “Tara demonstrates unparalleled passion, leadership and industry knowledge that will enable us to accelerate our growth.”
Dominic Gagnon, President of Connect&GO, adds: “Her deep knowledge of the industry from both a supplier and customer perspective, along with her proven leadership skills and entrepreneurial spirit will allow Connect&GO to accelerate its growth and increase its international presence.”
Last month, the company announced that it has deployed its Konnect virtual wallet solution to seven new attractions across the globe, including popular destinations such as France’s Fabrikus World, Canada’s Méga Parc des Galleries de la Capitale and the world’s first interprovincial zipline, Interzip Rogers.