Embed, a leading worldwide supplier of point-of-sale and revenue management systems, has announced that it will attend the IAAPI Amusement Expo 2025 at the Bombay Exhibition Centre in Mumbai, India, from 19 to 21 February.
As the fifth-largest economy globally, India is projected to expand significantly and become the third-largest economy by 2030.
CEO Renee Welsh says: “We are proud to kickstart the year by establishing our presence in India! This vibrant and dynamic market is not uncharted territory for us, having supported our customer Dave & Buster’s market launch with their first venue last month in Bangalore, India. So, we are confident in the market’s booming family entertainment scene and excited about the role we’re going to play in its transformational growth.
“We look forward to seeing how we can tailor-fit our solutions for existing customers and partners entering India, along with new FECs.”
Elevating the guest experience in India
With major customers and leading global brands in the FEC industry entering the market to meet the increasing demand for distinctive dining and entertainment options in the country, Embed is also launching in India to assist these businesses with their technology deployments.
Long-time Embed customer and US family entertainment leader Dave & Buster’s opened its first international location in India during Christmas 2024, reinforcing Embed’s market presence. This Bangalore venue marks Dave & Buster’s first franchise collaboration with the prestigious Malpani Group.
Malpani (director, Malpani Group), and Rob McMenamin (general manager, EMEA region, Embed) at the Dave & Buster’s grand opening in India
This month, the Entertainment & Education Group’s (TEEG) Timezone, another member of the Embed family of FECs, opened its first arcade featuring VR and bowling in Tripura, India.
“These major developments open many doors for Embed to elevate the guest experience in India and enable our FEC operators to create world-class entertainment powered by our integrated hardware and software solutions,” says Andy Welsh, CTO at Embed.
Sara Paz, CMO and chief growth officer, says: “Partnering with the best tech partners to break industry barriers, delivering system reliability, and free product trials and complimentary consultation around the globe to the Embed Family is how we layer value for our customers to enable them to maximise their Embed system.”
The team will be at booth #E14 showcasing innovative Software as a Service (SaaS) solutions. This includes the award-winning Apple-and-Google-certified Mobile Wallet alongside the STATS business intelligence dashboard powered by Amazon Web Services (AWS). Attendees can look forward to complimentary demonstrations of various integrated hardware and software offerings, including smartTOUCH+ card readers, KIOSK+, the TOOLKIT suite, and an extensive selection of game cards and wearable media.
To book a meeting, please click here.
Last month, Embed announced a global movement in its chief executive teams.
