KCC Entertainment Design, a leading creator of themed environments, has been recognised for its work on TEKZONE at Avenues Mall, Kuwait City, at the MENALAC Awards Gala 2020.
KCC Entertainment Design is pleased to announce that it has won an award, ‘Best new concept interior design for a leisure facility’, at the MENALAC Awards Gala 2020 which took place online on 11 November. This was one of 22 awards given out at the event and was in recognition of the design of the popular TEKZONE FEC, located in Avenues Mall, Kuwait City.
TEKZONE beat four other nominees and several hundred FECs in the MENA region to be declared the winner in this category.
Every visit brings a new experience
KCC’s CEO, Yannick Maes, says, “The theme and atmosphere of the project is extremely adaptable and can be changed in the blink of an eye. One moment you are exploring an underwater reef while seconds later you are in the centre of a jungle. This has been accomplished by using projection and over 100 LED screens with overflowing content creating a unique vivid world. Like this, every visit brings a new experience!”
“After our design award for the Smurfs Theme Park in Shanghai, 3 weeks ago, it’s great to receive this design award in another part of the globe. It shows the versatility of KCC Entertainment Design and the ability to adapt our design approach to the local market (and the competition).”
As well as the unique design, TEKZONE also gamifies the guest experience, allowing visitors to interact with almost all of the attractions for a highly personalised and immersive experience. As they interact with attractions during their visit, their avatar collects points and levels up, and can also redeem awards.
“This approach has led to an incredible increase in returning visitors,” says Maes. “We expected this when creating the concept and designing the location, but not on this magnitude. KCC was the design & build partner for Alshaya for this first TEKZONE and we like to congratulate the Alshaya team as well. We had an amazing cooperation which is now continued in 2 new locations of TEKZONE opening doors in 2021”.
KCC Entertainment design has been busy with several projects over the course of this year and has eight other venues which are expected to open in the next 12 months across the globe.
Earlier this year, the company celebrated a milestone anniversary, having been in the business of designing and building unique entertainment destinations for 20 years.