Semnox Solutions, a provider of technology for the entertainment and amusement industry, has announced that Landmark Group’s Fun City entertainment brand has chosen to implement the Parafait RFID cashless solution in all of its Middle East locations.
Fun City venues can be found across the UAE, Bahrain, Saudi Arabia, Kuwait, Oman and India, and the operator has already been using the Parafait system from Semnox across all 30 branches in India. Now, it will bring the technology to 50 stores in the Middle East, migrating more than one million customers from its existing magnetic swipe card system to Semnox’s Parafait RFID Card System.
Seamless migration
Semnox Solutions was able to implement the new system in all branches in just over three months, without the need for any downtime.
The Fun City brand encompasses Fun Ville, Fun Block and Fun Works locations across the region. Guests at its venues can enjoy a range of redemption, novelty games, video games, skill games, big rides and play areas. Fun City’s complexes are now powered by 4,500+ Lumin RFID readers, meaning that visitors can just tap their game cards and play. Semnox’s Lumin readers include eye-catching displays, customizable themes, multi-language support, tap-anywhere options and more.
The operator can now offer seamless card-roaming between all of its branches, boosting both guest satisfaction and footfall. As a result of opting for Parafait’s technology solutions, Fun City now benefits from more operational control, thanks to the company’s cloud-based management and reporting, customer support and flexibility.
Future-proofing the business
“After a detailed review of our IT and POS infrastructure to ensure it stays future-proof and gives us the flexibility and speed required, we have chosen Semnox as our new partners,” says Silvio Liedtke, CEO of Landmark Leisure.
“This will also enable us to further integrate both of our GCC and India operations in many aspects of running our operations. Semnox has not only been proven to provide great value but also provides a very robust and forward-thinking infrastructure enabling us to go the next step in our evolution.”
“It is heartening to see the innovative operators like Fun City seeing the value of a single comprehensive solution adopting the latest technology and innovations including RFID tap solution backed by our world-class support,” adds Umesh Prabhu, business head of FEC vertical at Semnox Solutions.
“Fun City brand is one of the premier FEC brands across the world and we are happy to have them in our esteemed list of clients. I look forward to working closely with Silvio and the entire Fun City team in helping them to adopt the latest features we continue to develop and help them offer a great customer experience driven by the latest technological innovations, and help them achieve greater efficiency in their operations.”
This summer, Semnox Solutions celebrated the success of one of its newest clients, Bounce Bounce, a Texas-based trampoline park that has recently opened a second location in Missouri City, Texas. The new venue has implemented Semnox’s Parafait arcade debit card system, as well as the company’s self-service kiosks.
