Walltopia Group, a world leader in the climbing and adventure & leisure industries, has launched its first collaboration with a renowned international restaurant franchise.
Launching last week in Saudi Arabia, the company’s latest climbing wall is designed especially for families with children. With the project complete, all ages and abilities can now experience a new physical activity at the capital’s Chuck E. Cheese venue.
The Funwalls Zone at Chuck E. Cheese Riyadh features localised artwork inspired by the Kingdom of Saudi Arabia’s landscape. Unique designs were developed in partnership with Chuck E. Cheese’s creative and development team at Unique Hospitality and Amusement Services International LLC.
The core feature of the Funwalls Zone is its various six-meter tall walls, featuring unique climbing obstacles such as a speed wall and a vertical maze.
There is also a 2.7-meter high wall perfect for younger children and beginners. Guests are kept safe by considerable protection components including a 24-square meter safety mat area.
Innovative spirit
The new franchise installation looks to be the first of a number between the climbing wall specialist and the international F&B brand.
A Chuck E. Cheese representative says: “Congrats to our franchisee, Safari Group, for their innovative spirit and to the entire international support team for continuing to create new and unique ways for families around the world to make unforgettable memories at Chuck E. Cheese.”
Associate sales director at Walltopia, Maria Vetin, adds: “We are honoured for the trust and we can’t wait to innovate together further.
“I would personally like to thank Amin Zurub (Unique Hospitality Company), Julio Sanchez (Chuck E. Cheese) and Prakash Vivekanand (ASI), [as well as the] Walltopia team – Ivaylo Rachkov, Magdalena Markova, Peter Boraliev, Krasen Nedqlkov and all others involved.”
Walltopia Group recently unveiled Higher Eye, its smart technology solution designed to help prevent accidents and make operations easier through the use of AI.
Concept image: Chuck E. Cheese
