Adrian Jones, the former US president of Merlin Entertainments, has joined North Wales-based adventure company Zip World as CEO.
Jones has more than 30 years’ experience in the attractions industry and was active in Merlin’s growth in the US between 2007 and 2019.
Zip World is best known for Velocity 2, the world’s fastest zip line. The attraction, which can be found in Bethesda, North Wales, reaches speeds of more than 100 miles per hour.
“I am extremely excited about the opportunity to be joining the Zip World team at such a pivotal time in the company’s existence,” said Jones.
“Having the opportunity to work on an incredible portfolio of outstanding brands and alongside such a talented and dedicated team is a perfect foundation for growth as we look to expand our existing sites and develop future opportunities.
“This, coupled with a relocation move to such a beautiful part of the world, made this a once in a lifetime opportunity I simply could not pass up.”
Jones started working for Merlin as the general manager of Madame Tussauds in Las Vegas. He also spent 10 years working at Legoland Florida, overseeing its transformation into a resort destination with new rides, attractions, a water park and two hotels.
As Merlin‘s US president, he oversaw more than 30 attractions, including Madame Tussauds, Sea Life aquariums and Legoland Discovery Centres.
Zip World to expand across UK
Opened in 2013, Zip World has more than 22 adventure activities across seven UK sites. The company, with Jones’ help, has plans to open additional sites.
It recently acquired a new hotel and two adventure parks in England. It has also submitted planning applications for multiple new UK sites and has several new attractions in development.
“The appointment of Adrian signifies Zip World’s intent and ambitions to continue on its growth journey,” said Sean Taylor, Zip World’s founder and president.
“We’re very fortunate to have Adrian onboard – his exposure to big brands in this space will add a layer of expertise which will help shape Zip World’s future.”
Images: Zip World
