ProFun

Advisory Services

ProFun works with developers, owners and operators at every stage of an attraction's lifecycle. Its advisory team provides operational reviews, feasibility studies, organisational assessments, business planning and revenue optimisation strategies designed to improve both financial performance and guest satisfaction.

The company also supports pricing strategy, capacity planning, leadership development, employee engagement, destination marketing and service excellence programmes. Drawing on decades of operational experience, ProFun helps clients identify practical solutions that can be implemented both before opening and within established attractions looking to improve performance.

Operations planning and pre-opening

A significant part of ProFun's work focuses on ensuring attractions are operationally ready long before welcoming their first guests. The company collaborates with project teams during design and development, reviewing layouts, guest circulation, staffing models and operational requirements to help create efficient, visitor-centred destinations.

Its services include operating procedures, financial modelling, departmental planning, recruitment support, staff training and comprehensive pre-opening programmes. This early operational involvement enables owners to minimise risk, improve readiness and establish effective systems from day one.

Attraction management

In addition to consultancy, ProFun provides full operational management services for attractions around the world. The company can oversee guest services, admissions, retail, food and beverage, maintenance, finance, human resources and executive leadership, allowing owners to benefit from experienced management teams while maintaining a strong focus on operational excellence.

This combination of strategic advice and hands-on operational delivery distinguishes ProFun from many traditional consultants, enabling it to support attractions throughout their entire lifecycle rather than at individual project stages.

Global experience

Over four decades, ProFun has worked with many of the world's best-known attractions and entertainment brands. Its portfolio includes projects for Ferrari World Abu Dhabi, Georgia Aquarium, the American Museum of Natural History, Warner Bros., LEGOLAND developments and numerous museums, theme parks, aquariums and entertainment destinations across North America, Europe, Asia and the Middle East. The company's international leadership team includes former executives from organisations such as Disney, Universal, Merlin Entertainments, Miral Experiences and DreamWorks, bringing extensive operational knowledge to projects of every scale.