Querion Hypermedia Entertainment Park

Querion Hypermedia Entertainment Park represents a new generation of indoor entertainment destinations. The concept combines multiple experiences, including immersive rides, interactive rides and different experience formats, within one coherent visitor journey.

Guests move through highly differentiated experiences using different technologies, immersive formats, interaction models and media environments within one compact, fully indoor and digital destination. One ticket provides one guided visitor journey, with a guide accompanying guests and providing background information on each experience.

Querion is a globally unique concept and a new format for immersive indoor entertainment. The innovation transforms an entire indoor entertainment centre into one coherent immersive experience, combining cutting-edge technologies, rides, interactive formats and media-driven environments.

Large-scale immersive environments, previously known mainly from temporary or permanent art exhibitions, are here for the first time ever interwoven in an indoor park with interactive experiences and media-based rides. Each element contributes to the character and futuristic appeal of the destination, with the immersive experience continuing throughout the building.

The Common Area welcomes guests and connects the different attractions, extending the immersive experience between them and turning the entire venue into one continuous abstract futuristic world.

Querion therefore rethinks the traditional FEC model. Instead of combining conventional arcade games with kids play, it creates a highly immersive indoor attraction landscape with multiple distinct experiences under one roof and a strong overall identity, dedicated to the whole family. Flexible content programming for children, educational school groups or adult audiences enables attractions to appeal to different target groups throughout the day and week and reinvent themselves at the touch of a button. Querion places immersive media, motion and attraction technology at the core of the entire destination.

Querion's compact footprint, high attraction density and broad variety of experiences also make the concept highly scalable and particularly relevant for destinations looking for year-round, weather-independent entertainment with a strong experiential focus.

Querion demonstrates a different vision for the FEC of the future: an indoor entertainment destination where immersive media, rides, interaction and spatial design are combined into one coherent experience.

Attraktion! designed and supplied the full 4,000 m² park in Piechowice, Poland, which officially opened on 4 June 2026. Its contribution brings together the park design, attraction systems, media and digital environments within this overall concept.

The differentiated formats include:

· The world's largest 360° interactive shooting experience, confirmed by Guinness World Records: Circulum 360 Interactive combines surrounding media, motion, independently rotating seating rows and interactive shooting into one group gaming experience.

· FlyXD, a 50-seat flying theater experience combining coordinated motion, rotation and immersive imagery - one of the world's first full Flying Theater experiences inside an indoor entertainment centre. Instead of typical scenic fly-over films, FlyXD in Piechowice transports guests into fantasy worlds, from space to unknown lands.

· Explorer 5D uses a stand-up motion platform for 50 guests with an 8 m wide triple-4K projection. The 50-person standing platform is also the world's largest stand-up motion theater experience.

· The seated 4D/5D Theater - 52 guests experience classic 4D theater movies with motion seats, a wide variety of special effects and 3D projection.

· A 300 m² Immersive Experience Theater brings the visual language of immersive art and touring exhibitions into a permanent indoor entertainment format. The first months of operation have shown that immersive shows can enrich indoor destinations, offering this content a long-term home beyond standalone touring exhibitions.

· Additionally, VR experiences and an AI education zone further extend the range of ways guests engage with the destination.

Projection, lighting, sound and themed design extend across arrival, F&B spaces, queues, pre-show areas, walkways and exit spaces. These connecting environments sustain the same visual and atmospheric identity, encompassing individual experiences and the spaces between them.

The success of the first months has already led to a second Querion project, currently being built in Kolobrzeg, Poland, and scheduled to open in summer 2027.

Querion has just won the prestigious Park World Excellence Award for Best FEC Project in EMEA during IAAPA Expo Europe at the end of September 2026, providing independent industry recognition of the concept.