The heart of any cultural attraction is the story it tells. Visitors are drawn to museums and heritage sites because they promise a connection to the past – yet today’s audiences arrive with expectations shaped by cinematic universes, video games and digital platforms. To engage them meaningfully, cultural institutions need tools that blend authenticity with entertainment, education with immersion. This is precisely what RichCast was designed to achieve.
RichCast is a unique platform that allows stories from history, art and culture to be translated into living, breathing interactive experiences. It moves beyond static interpretation panels or linear audio guides to create dynamic encounters where visitors can listen, watch, explore and decide how the story unfolds. Using a seamless mix of video, animation, voice, quizzes and interactive dialogue, RichCast enables each guest to experience the same narrative in their own way – whether a schoolchild on a tablet, a tourist on a mobile phone or a family gathered around a kiosk.
At the Mary Rose Museum, for example, King Henry VIII tells his own story. Instead of reading a description beside a portrait, visitors hear the King himself recounting his life and legacy in his own words. At the Derwent Pencil Museum, a seemingly abstract subject – graphite mining and pencil making – is brought vividly to life through interactive characters and light-hearted scenarios that make the experience fun and accessible for all ages. These case studies highlight how RichCast allows institutions to take subjects that could feel distant or abstract and transform them into stories that are engaging, memorable and deeply human.
Crucially, RichCast makes these premium storytelling experiences achievable at scale. With the advent of generative AI, museums can now create TV-quality voices, animations and translations that previously would have been prohibitively expensive. The result is content that looks and feels like it cost a fortune to produce, but which can be delivered affordably and updated instantly when exhibitions evolve.
RichCast also addresses inclusivity, one of the most important challenges in cultural storytelling. Traditional text-heavy approaches often exclude visitors who struggle with reading, those with limited English, or audiences who prefer more visual or auditory learning. RichCast provides multi-modal engagement: spoken narration, subtitles, translations, and playful interactivity. This means the same story can resonate across ages, languages and abilities – ensuring every guest finds a way to connect.
By harnessing new technology, RichCast is helping cultural organisations keep pace with the broader evolution of storytelling. Audiences are used to immersive experiences from gaming, film and streaming services. RichCast brings this level of interactivity to the cultural sphere, enabling museums to remain relevant and compelling in a rapidly shifting digital age. It is not just about telling a story; it is about letting visitors live it.
That is why RichCast is such a powerful cultural storytelling tool: it bridges the gap between the richness of heritage and the expectations of modern audiences, giving museums the means to inspire, engage and delight every visitor who walks through their doors.
