Rick Rothschild
Founder and Chief Creative Officer
FAR OUT! Creative Direction
Rick Rothschild is chief creative at FAR Out! Creative Direction, bringing more than 50 years of experience across theme parks, theatre, media and museums. He spent more than 30 years as a senior creative executive at Walt Disney Imagineering, where he creatively directed and produced more than 25 attractions.
Rothschild led the creation of The American Adventure at EPCOT Center, which opened in 1982, and created and directed Soarin’ Over California at Disney California Adventure. His other Disney projects include Honey, I Shrunk the Audience, It’s Tough to Be a Bug!, Mickey’s PhilharMagic and Finding Nemo Submarine Voyage.
After retiring from Disney in 2008, Rothschild founded FAR Out! Creative Direction, continuing to work on immersive attractions and flying theatre experiences. His projects include FlyOver Canada, Legendary Iceland, Believe Chicago and Awaken Canada, as well as Bermuda Storm at Chimelong Spaceship in China.
In 2025, Rothschild served as overall attraction creative director for Niagara Takes Flight, a flying theatre experience at Niagara Parks’ Table Rock Centre. The attraction combines aerial footage, motion-based seating and sensory effects to explore the region’s landscape, history and culture. Rothschild received the Themed Entertainment Association’s Buzz Price Lifetime Achievement Award in 2025.
