RWS Global, a leading producer of live experiences, is celebrating a joyful holiday season, entertaining more than 7.5 million visitors across the globe at various attractions, both on land and at sea.
With over 150 bespoke experiences, RWS Global is spreading festive cheer through theatrical and experiential expertise, offering guests a mix of holiday customs and contemporary entertainment.
A full-service creator of immersive experiences, it is renowned in the hospitality and leisure sectors for its ability to reimagine destinations and enhance guest engagement.
RWS Global handles everything from ideation and creative development to casting, design, technical production, media, wardrobe, décor, and turnkey operations, providing comprehensive solutions that bring holiday magic to life.
Seasonal programming
Its seasonal programming brings new energy and memorable moments to top attractions worldwide.
This season, Hershey Entertainment and Resorts, Merlin Entertainments, Parque Reunidos, Premiere Parks, Simon Malls, Madison Square Garden, the Los Angeles Zoo, Holland America Line, Marella Cruises, and several other cruise partners globally are working with RWS Global to provide families with amazing experiences.
“We look forward all year long to creating one-of-a-kind seasonal experiences for guests of all ages,” says Ryan Stana, chairman & CEO, RWS Global.
“It is a joy to see our team’s creativity elevate holiday experiences for families worldwide. We take special pride in knowing our work helps create emotional souvenirs that last far beyond the season.”
“Year after year, RWS Global brings the holiday spirit to life at Hersheypark,” adds Brewer Lister, managing director of immersive experiences. “Together, we’ve created unforgettable seasonal experiences that allow our guests to celebrate with loved ones and make lasting memories.”
A landmark year
This year’s holiday activations mark a celebratory peak for RWS Global, highlighting a significant year.
The company expanded internationally with new offices in Shanghai, Riyadh, and Orlando; acquired the patented vocal rehearsal app Harmony Helper to boost efficiencies and savings; was named Agency of the Year at the Sports Technology Awards; and announced the World Fencing League, where it will lead live event production to create a world-class arena experience.
Across six continents, the company provided fan engagement programs for major sporting events such as the NFL, Islamic Solidarity Games, World Volleyball Championship, World Aquatics Championship, British & Irish Lions Tour in Australia, and more, solidifying its status as a global leader in sports entertainment.
These accomplishments, along with new partnerships with OneTeam Partners, Snapchat, The Verdon Fosse Legacy, Fred Olsen Cruise Lines, and Fred Rogers Productions, enhance RWS Global’s position as a leading provider of year-round experiential entertainment.
They also broaden the company's capacity to bring cherished brands to life through immersive, technologically advanced experiences both on land and at sea.
In the summer, RWS Global announced a collaboration with the North Carolina Zoo to develop a pioneering augmented reality (AR) tracking adventure, set to launch alongside the Zoo’s much-anticipated Asia expansion in summer 2026.
