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Seeper welcomes Lauren Dyer as client growth director

Appointment reflects the ambition of the studio's 2026 expansion strategy

Lauren Dyer, client growth director at Seeper

Seeper, an award-winning immersive experience design studio and innovation lab, has appointed renowned industry leader Lauren Dyer as client growth director. This move represents a key moment in the company’s 2026 expansion strategy and will support its future development.

Dyer joins the studio as it sets course to develop new business capabilities and fast-track its commercial ambitions.


She will play a vital role in advancing a bold expansion strategy, partnering with senior leaders to accelerate revenue growth, deepen strategic alliances, and acquire new clients worldwide.

Building the next chapter

A BIMA100 Tech Trailblazer, Dyer is widely recognised for combining commercial acumen with creative vision.

She brings extensive expertise in scaling creative technology businesses and building meaningful, high-value client relationships. She has previously held senior roles in immersive entertainment and real-time digital platforms, where she has helped international brands navigate new technologies and experiential evolution.

Dyer's appointment signifies a key moment for Seeper as the studio continues to create transformative experiences for brands, cultural organisations, and destination-scale projects across the globe.

Stuart McKenna, Seeper’s managing director, says: "Lauren is uniquely positioned to help take Seeper to the next level. Her strategic mindset, industry network and deep understanding of the experience landscape make her an invaluable addition as we scale at pace.

"This is about building the next chapter of growth with intelligence and ambition."

"We’re at a pivotal moment for immersive storytelling," says Dyer. "Experiences now play a powerful cultural and emotional role in how people connect with brands, places and each other.

"Seeper has consistently pushed the boundaries of what’s possible in this space, and I’m incredibly excited to join the team to help scale our global impact and build partnerships that shape the future of experiences.”

Seeper tells stories that stay with visitors. By honouring and celebrating local culture, landscape and community, their experiences inspire awe and wonder, while offering operators strong commercial outcomes and a grounded approach.