Semnox Solutions, a technology provider for the entertainment and amusement industry, and Falco PlayHub Solutions have strengthened their partnership in the Middle East by successfully opening Joy Joy Land at Mujan Park Mall in Khamis Mushait, Saudi Arabia.
The new family entertainment centre features a dedicated indoor playground and a family-friendly café, offering a fun, secure environment for children and families.
Additionally, Joy Joy Land now uses Semnox’s Parafait cashless system, integrated by Falco PlayHub Solutions, to improve operational efficiency, management, and the guest experience.
Strong partnership continues
Suyambu T, business head at Falco PlayHub Solutions, says:
“We are delighted to continue our strong partnership with Semnox Solutions in Saudi Arabia through this successful implementation at Joy Joy Land. Each collaboration further strengthens our shared vision to deliver innovative, reliable, and engaging entertainment solutions to the Kingdom’s growing leisure market."
The complete solution features Lumin readers, a restaurant point-of-sale system, and sophisticated inventory control and reporting tools, enabling centralised management and facilitating a seamless, cashless experience throughout the venue.
This project signifies a new milestone in the expanding partnership between Semnox and Falco PlayHub Solutions, building on earlier installations in Saudi Arabia that have upgraded venue management and introduced cutting-edge, data-driven guest experiences.
Vinayaka Kamath, business head at Semnox Solutions, says:
“This partnership continues to set a benchmark for digital transformation in the region. Our work with Falco PlayHub Solutions reflects a shared commitment to helping more operators embrace technology that simplify operations and drive growth across the entertainment sector.”
Semnox Solutions also recently announced a strategic partnership with The Pelican Group, a leading operator of amusement and vending services in the US, to deploy the Semnox Parafait RFID card system across over 400 Regal theatres nationwide.
This partnership advances visitor experience at Regal by providing a modern, cash-free, frictionless play card using Semnox's Parafait technology.
