Sergio Ramírez Rivera
CEO and Founder
Demiurgo LBX
Sergio Ramírez Rivera is CEO and founder of Demiurgo LBX, a Mexico-based studio producing immersive experiences. A lawyer by training, his work also draws on storytelling, transmedia production and creative technology.
Demiurgo's projects include the Immersive Día de Muertos Altar and El Libro de Navidad, which uses a 720-degree immersive canvas. In Mexico, the studio created El Quinto Sol, an immersive experience about Mexica history at Parque Urbano Aztlán, and worked on the Quinametzin Paleontological Museum at Santa Lucía.
Rivera has also been involved in the development of immersive technology projects across culture, education and entertainment. In 2026, he was appointed president of COPARMEX Mexico City's Commission on Innovation in Creative Technologies and New Media.
One person who nominated Rivera said: "His work at Demiurgo elevates the entire location-based entertainment sector, proving how advanced media can serve authentic human connection and elevate public storytelling on a global scale."
